MASTER BUILDERS + JKTP
Supporting MBASA and Its Members Through Strategic Visual Content
May 2026
Showreel
The Challenge
- Time-Poor Audience - Members are overloaded and less engaged with text-heavy communication
- Low Cut-Through - Critical updates, including CEO messages, National Construction Code changes, compliance, training and events, can be difficult to absorb
- Face-to-Face Reach - A large member base means longer gaps between in-person visits, site contact and catch-ups
- Hidden Value - Membership benefits are not always consistently seen, understood or felt
- Unclear Proposition - Prospective members may not fully grasp why Master Builders Association of South Australia matters
The Opportunity
Leverage high-quality, consistent visual content to:
- Educate Faster - Simplify complex information into clear, digestible formats
- Engage More Effectively - Capture attention and improve retention
- Bridge the Gap - Maintain meaningful member connection between face-to-face site visits
- Show Real Value - Bring member benefits and outcomes to life
- Lead the Industry - Position MBASA as modern, visible and authoritative
The Crew
JAMES - CAMERA GUY
James Knowler is a dynamic photographer with a keen eye for storytelling. His career spans Wordley and Associates, Newscorp, and Getty Images before going freelance, working with top clients like BHP and ANZ. An elite Australian photographer, he consistently delivers striking visuals on time, every time.
SEAN - TIMELAPSE TECHNICIAN
Sean is our time-lapse camera installation expert! A problem-solver with a passion for gadgets, he’s always on-site with his toolbox, ensuring every camera is perfectly positioned for the best shot.
Membership Team - Content Opportunities
Monthly Member Update - Quick, authoritative updates with CEO Will Frogley
Member Services Spotlight - Bite-sized overviews of MBASA's key offerings
NCC Updates - Fast, essential breakdowns of National Construction Code changes
Membership Milestones - Celebrating members reaching key membership anniversaries
This Month at MBASA - This Month at MBASA - Training, events, opportunities and key updates
“What MBASA Does for Me” - Real member stories, real impact
Updates and Annoucements
GTO Team - Content Opportunities
Host Employer Updates - Clear, practical information for employers
Apprentice Updates - What apprentices need to know, now
Real Stories - Testimonials from hosts, apprentices and industry partners
Testimonials
Training Department - Content Opportunities
How-To Videos - Step-by-step, practical instruction
Micro-Learning Clips - Fast, focused skills and insights
Course Highlights - What’s new, what’s available and what’s next
Success Stories
- Participant and member outcomes
Training and Compliance
MBASA Programs & Profile - Content Opportunities
Program Spotlights - Impact, outcomes and opportunities
- Born to Build
- High-Vis
- RISE
- Build Connect
Legal Insights - Expert advice, consultation highlights and compliance guidance
Meet the Team - Showcasing the people behind the service
Award Winner Profiles - Celebrate member excellence
Event Coverage - Capture energy, community, and value
Events
Turning Content into Member Value
- Member-Exclusive Portal - A secure online library of evergreen FAQs, mini tutorials, critical updates, and practical industry resources for members
- Online Training - Self-paced LMS courses enhanced with instructional video components to make training more engaging and strengthen MBASA’s online training offering
- Private Member Community - A private LinkedIn group to share updates, drive discussion, gather feedback and identify future content, training and service opportunities
- Sponsorship Opportunities - Package selected video series or member updates with sponsor branding to create potential commercial value
- Content That Works Harder
- Repurpose each video across the website, email newsletters, social media, YouTube, events and presentations
Project Overviews
MBASA + JKTP: A Mutually Beneficial Partnership
Value for MBASA
- Elevated Content - Professional, polished video that strengthens industry profile, awareness and trust
- Flexible Value Exchange - Opportunity for tailored contra or service-for-service arrangements
- Exclusive 25% MBASA Discount - Preferential rates across JKTP services
- Member Benefit - 10% discount on JKTP services for all MBASA members
- Sponsorship Potential - Support for key programs, initiatives and events
Value for JKTP
- Strategic Industry Alignment - Partnership with Master Builders Association of South Australia
- Increased Visibility - Greater brand presence within the building and construction sector
- Direct Member Access - Opportunity to promote relevant services to MBASA’s engaged member base
- Networking Opportunities - Attend and connect at MBASA events and activations
Project Visualisations
NEXT STEPS: A FOCUSED PILOT
Recommended Starting Point
Begin with a Monthly CEO Update video as a full value-exchange pilot, giving MBASA a practical, low-risk way to
test the impact of consistent visual communication with members.
- Confirm the priority audience and message
- Develop as a 3-month pilot with clear deliverables
- Review engagement, feedback and future opportunities
People and Culture
TIMELAPSE & PROJECT MANAGER CAMERAS
Global Gallery
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Tier Packages

Tier 2 - Automated timelapse video

Tier 3 - Drone & timelapse Updates
Tier 4 - Drone & Ground
Completion
Hero Photography
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