MASTER BUILDERS + JKTP

Supporting MBASA and Its Members Through Strategic Visual Content

May 2026


Showreel

The Challenge

  • Time-Poor Audience - Members are overloaded and less engaged with text-heavy communication
  • Low Cut-Through - Critical updates, including CEO messages, National Construction Code changes, compliance, training and events, can be difficult to absorb
  • Face-to-Face Reach - A large member base means longer gaps between in-person visits, site contact and catch-ups
  • Hidden Value - Membership benefits are not always consistently seen, understood or felt
  • Unclear Proposition - Prospective members may not fully grasp why Master Builders Association of South Australia matters

The Opportunity

Leverage high-quality, consistent visual content to:

  • Educate Faster - Simplify complex information into clear, digestible formats
  • Engage More Effectively - Capture attention and improve retention
  • Bridge the Gap - Maintain meaningful member connection between face-to-face site visits
  • Show Real Value - Bring member benefits and outcomes to life
  • Lead the Industry - Position MBASA as modern, visible and authoritative

  The Crew


Membership Team - Content Opportunities

Monthly Member Update - Quick, authoritative updates with CEO Will Frogley

Member Services Spotlight - Bite-sized overviews of MBASA's key offerings

NCC Updates - Fast, essential breakdowns of National Construction Code changes

Membership Milestones - Celebrating members reaching key membership anniversaries

This Month at MBASA - This Month at MBASA - Training, events, opportunities and key updates

“What MBASA Does for Me” - Real member stories, real impact


Updates and Annoucements


GTO Team - Content Opportunities

Host Employer Updates - Clear, practical information for employers

Apprentice Updates - What apprentices need to know, now

Real Stories - Testimonials from hosts, apprentices and industry partners


Testimonials


Training Department - Content Opportunities

How-To Videos -  Step-by-step, practical instruction

Micro-Learning Clips - Fast, focused skills and insights

Course Highlights - What’s new, what’s available and what’s next

Success Stories - Participant and member outcomes


Training and Compliance


MBASA Programs & Profile - Content Opportunities

Program Spotlights - Impact, outcomes and opportunities

  • Born to Build
  • High-Vis
  • RISE
  • Build Connect

Legal Insights - Expert advice, consultation highlights and compliance guidance

Meet the Team - Showcasing the people behind the service

Award Winner Profiles - Celebrate member excellence

Event Coverage - Capture energy, community, and value


Events


Turning Content into Member Value

  • Member-Exclusive Portal - A secure online library of evergreen FAQs, mini tutorials, critical updates, and practical industry resources for members
  • Online Training - Self-paced LMS courses enhanced with instructional video components to make training more engaging and strengthen MBASA’s online training offering
  • Private Member Community - A private LinkedIn group to share updates, drive discussion, gather feedback and identify future content, training and service opportunities
  • Sponsorship Opportunities - Package selected video series or member updates with sponsor branding to create potential commercial value
  • Content That Works Harder - Repurpose each video across the website, email newsletters, social media, YouTube, events and presentations

Project Overviews


MBASA + JKTP: A Mutually Beneficial Partnership

Value for MBASA

  • Elevated Content - Professional, polished video that strengthens industry profile, awareness and trust
  • Flexible Value Exchange - Opportunity for tailored contra or service-for-service arrangements
  • Exclusive 25% MBASA Discount - Preferential rates across JKTP services
  • Member Benefit - 10% discount on JKTP services for all MBASA members
  • Sponsorship Potential - Support for key programs, initiatives and events


Value for JKTP

  • Strategic Industry Alignment - Partnership with Master Builders Association of South Australia
  • Increased Visibility - Greater brand presence within the building and construction sector
  • Direct Member Access - Opportunity to promote relevant services to MBASA’s engaged member base
  • Networking Opportunities - Attend and connect at MBASA events and activations

Project Visualisations


NEXT STEPS: A FOCUSED PILOT

Recommended Starting Point

Begin with a Monthly CEO Update video as a full value-exchange pilot, giving MBASA a practical, low-risk way to

test the impact of consistent visual communication with members.


  • Confirm the priority audience and message
  • Develop as a 3-month pilot with clear deliverables
  • Review engagement, feedback and future opportunities

People and Culture


TIMELAPSE & PROJECT MANAGER CAMERAS 

Global Gallery

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jktptimelapse

Tier Packages

Tier 2 - Automated timelapse video

 Tier 3 - Drone & timelapse Updates

 Tier 4 - Drone & Ground

Completion

Hero Photography


Clients